You know that annoying thing you see at the bottom of the website you’re visiting. You’ve probably clicked on it before reading this article. Cookie notices, love them or hate them, are a necessary evil. Your cookie experience is the very first impression someone gets of your site, and if it’s a bad one, they probably won’t make it through your site at all.
We’re quite happy to click a straightforward accept or reject pop up, it’s almost like second nature. But let’s be honest, some brands have really interpreted this legislation badly.